4
Jun
New SEO era start – Google Penguin
What is Google Penguin?Google Penguin is an over-optimizing penalty that focuses on annoying to prevent low quality websites from appearing search engine rankings. Google considers these sites as SPAM as they do not always offer the user with the information. At the same time, many higher quality sites have struggled to compete with poorer quality sites that successfully manipulate search results using unethical SEO tactics.
Sites penalized by Google Penguin have Reason:1. A large quantity of low quality links coming in, such as link networks on the same IP address, reciprocal links, comment SPAM, sidebar links, SEO directories or forum signatures
2. Over-optimized keyword anchor text being used, i.e. a high percentage of exact keywords in inbound link anchor text in proportion to phrase and brand
3. Low quality on-site and off-site content, including a large number of pages targeting similar keywords (essentially, content duplication)
An implication on SEO:
Google’s Matt Cutts states that the update will only affect 3% of the Search Engine Result Pages (SERPs), but this change has massive implications for all site owners and businesses which heavily rely on high rankings in Google.
Site owners and SEO specialists should be focusing on:
1. Removing any poor quality links
2. Building more brand related anchor text and less focus on over-optimizing keyword density with high quality link building which is natural and offers users reasons to visit a site
3. Producing high quality on- and off-site material which is written for the user not the search engine
4. Creating a website with the user in mind. In other words, a site which is not over-optimized with keywords in the title, but which strives for enticing phrases to improve click-through rate and reduce bounce rate
hat are backlinks
What are back links?Backlinks means inbound links. Their parts of Search Engine Positioning. Backlinks are links on other website and lead to your website. Website should have high quality, high Rank and content based link has the more power to help the linked website with search engine position.
Getting your website to rank high on search engines like Google the website must have:
A. Fairly large number of backlinks
B. Links from high ranking websites
C. Links from websites with similar subject (relevant links)
D. Quality location of the backlink on the source website
E. Correct format of the backlinks on the source website
F. Alignment of several backlinks to create more powerful results
How many backlinks are needed in order to reach top position on SERP?
A. Every link is different than another link
B. There are other factors that determine position such onsite optimization and content.
C. Competing websites will try to upset any effort you are doing to reach the top
D. Search engine can change their algorithm
E. The internet is a dynamic medium with constant changes.
9
May
SEO+ Strom = Google Penguin Update – SEM Services feel the effects
Google Penguin update since last month, and a lot of webmasters trying to determine if their sites were even impacted by Penguin or some other Google algorithm change.Take Action Plan:-
Clean up the server: – Broken files, old files, old pages will be removed or permanent redirect.
Update Xml Sitemap: – Updated sitemap with no broken links.
Title & Meta tags: – Make sure those are optimized properly.
Content: Try to add good content,
Article & Blog: – Down previous articles that are posted in wrong categories.
Article Author – Author Part should be user based, not search engine based
Links: – Removed unwanted back links (Non Theme Based).
Non Ideal Result: Keywords should be targeted with proper internal pages.
Check out your webmaster: if you get any message regarding spam notification message
Black Hat SEO – Avoid cloaking, hidden text, Door Way Pages, Links schemes or bad neighborhoods on the web
Immediate Plan of Action:
- Check your Google Analytics to assess damage
- Check your keyword referrer report (organic)
- Manually check rankings on some of your top keywords
- Check Google Webmaster Tool
- Use link tools to see your link profile
- Run redirect tools
7
May
Maximizing Your Result and Improve the Conversion Rate
What is a Conversion Rate?Your conversion rate is a measure of the number of potential customers that go on to buy and visit. In the context of a website, it is usually the percentage of visitors that make a purchase.
Headline: - Web page offers the biggest opportunity for improvements in conversion rate. Use headlines that clearly state that your product offers.
Offer – Since your offer is the “call to action” that asks your visitors to act (purchase, sign up, opt-in), etc.
Lead – Leads must be written with strong benefits that capture your visitor’s attention and make them want to continue reading.
Benefits – List your benefits in the order of your product’s “value hierarchy” to your target market.
Images – The images you use have a big impact on your conversion rates. People like to read “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
Look & Feel – The number one reason the people indicated why they wouldn’t buy from a website was because it had an unprofessional “look and feel” that lacked credibility and did not “feel” trustworthy. Having a professional look, and trust building logos (such as VeriSign and BBBOnline certifications) help convert significantly more of your website’s qualified visitors into new customers.
Other Important Conversion Elements to test:
Reduce your “bail out” rate by optimizing your web pages to download within 5 seconds
Add a Logo and a powerful “Value Proposition” to the top left
Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)
If you’re truly serious about maximizing your results, continuously test, track and improve the important elements of your web site, landing pages (and your marketing materials).
